SPEAKERS & SESSIONS
The Passion to Profit: Women's Small Business Summit is a day for women to connect and grow together in a supportive environment as they learn how to turn their hobbies into profitable careers, scale their businesses and more!

Latha Jay
Overcoming Imposter Syndrome for Business Success
In this powerful keynote renowned spiritual manifestation coach and Ayurvedic practitioner, Latha Jay, will guide you in overcoming imposter syndrome and shifting your mindset to unlock your true potential. Blending modern knowledge with traditional wisdom, Latha integrates her life experiences to help individuals transform limiting beliefs, manifest their desires, and live with greater joy and clarity.
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Through this keynote, Latha will empower you to break free from self-doubt, realign your perception, and build a strong foundation for success in your business and life. By providing practical tools and spiritual insights, she’ll help you tap into the confidence and focus needed to manifest your goals and step into your highest potential.
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Rachel Malak
From 'Faked It' to 'Made It': The Power of Personal Branding
Struggling to land your dream job because no one will give you a chance? The good news is—you don’t have to wait for an opportunity; you can create one yourself!
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Join us for an inspiring keynote with Rachel Malak, lifestyle television host and producer, as she shares her incredible journey from running an unsuccessful podcast to building a thriving career in local media—all in just a few short years.
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Discover how she leveraged the power of personal branding to gain experience, establish credibility, and open doors that once seemed impossible. ​Whether you're underemployed, switching careers, or just starting out, this talk will equip you with the tools to take control of your professional path and turn ambition into achievement!
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Michelle Conway
'Someday' Starts Today:
The Steps to Doing the Dang Thing
Stop waiting for the perfect moment to start your dream—it’s here, it’s now, and it’s time to do the dang thing! In this session, you'll learn the actional steps to take your ideas from 'what if' to 'let's do this.'
Say goodbye to analysis paralysis and hello to clarity, strategy, and momentum. In this session, I’ll lead you through a vision-casting activity, and you’ll leave with a 90-day action plan to keep you moving forward with confidence. Whether you're launching something new or leveling up, this session will turn your 'someday' into today.
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Stephanie Desaulniers
Systems for Scaling: Growing your Business Sustainably and Profitably
Building a successful business is about more than just passion—it's about creating systems that support sustainable growth without sacrificing the parts you love most. This empowering talk dives into the unique challenges women and makers face when scaling a handmade business, offering practical insights for balancing creativity with productivity.
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Discover how to prioritize your goals, streamline your workflow, and build a business that grows at a pace that feels right for you. Learn how to stay engaged and passionate while maintaining healthy boundaries and a fulfilling work-life balance. You'll walk away with actionable strategies to create systems that not only support your success but also protect your joy along the way.

Kristy Murray
Transforming Your Work:
AI Driven Growth for Small Businesses
Discover how AI can transform workflows and boost business growth with Kristy Murray, an expert in AI strategy and operational efficiency. With 15 years of executive support experience and an AI-Assisted Consultant Certification, Kristy helps professionals implement smart, scalable solutions through her six-step process—from identifying needs to refining systems.
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Learn how to harness AI’s power to streamline operations, drive innovation, and work smarter, not harder.
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Elizabeth Keiper-Aguirre
Bare Minimum Effort, Maximum Impact for Women in Business
Women entrepreneurs are often stretched thin—managing clients, finances, and marketing while also balancing personal responsibilities. But in the pursuit of business growth, it’s crucial that we don’t lose ourselves or our values along the way. Success should feel aligned, not exhausting. In this dynamic session, you’ll learn how to apply the Bare Minimum Effort, Maximum Impact framework to create sustainable growth in both your business and personal life—without burnout.
Discover how small, high-impact shifts can fuel your success, increase productivity, and protect your energy. Learn why most women focus on external business strategies while ignoring the personal habits and mindset shifts that truly drive long-term results. Walk away with an actionable plan to streamline your efforts, eliminate unnecessary stress, and achieve more—without sacrificing your well-being.
If you’re ready to stop feeling overwhelmed and start growing with ease, this session will change the way you approach success.
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Shannon Smyth
SEO for Small Business Success
Struggling to get your website seen? In this workshop, you'll learn how to optimize your site for search engines so your ideal customers can find you. Designed for small business owners, this session covers essential SEO strategies, including keyword research, on-page optimization, and content creation that ranks.
You’ll walk away with actionable steps to improve your website’s visibility, attract organic traffic, and turn visitors into loyal customers—without spending a fortune on ads. Whether you're just starting or need to refine your strategy, this workshop will give you the tools to compete online.
No complicated jargon, just real-world tips you can apply immediately. Ready to grow your business with SEO? Let’s make it happen!
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Maegan Zielinski
From Strategy to Content: Building Your 30-Day Social Media Plan
Struggling to stay consistent on social media? This interactive workshop will guide small business owners and nonprofit leaders through the process of creating a strategic, goal-driven content plan that aligns with their brand and audience.
The session will begin with an overview of key social media strategies, including content pillars, engagement tactics, and planning methods that simplify content creation. Attendees will then put these strategies into action with a hands-on exercise using a provided blank content calendar. By mapping out their key initiatives, product launches, campaigns, fundraisers, and special offers, they’ll develop a structured content plan tailored to their goals.
By the end of the workshop, participants will leave with a customized 30-day social media roadmap and a repeatable framework to streamline content planning, enhance engagement, and maximize impact.
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Niki Winters
Level Up Your Photos: Pro Tips For Social Media Content
Struggling to capture eye-catching photos but not ready to hire a pro? Join professional photographer Niki Winters for a hands-on workshop where you'll discover insider tips and tricks to elevate your phone photography. Learn essential skills in lighting, composition, and editing to create high-quality content that stands out on social media.

Jennifer Estelle
Integrating Entrepreneurship with Philanthropy
Can you build a successful business while making a meaningful impact? Jennifer Estelle, founder of Endless Mountains Vineyards and the B & Let Liv Project, has done just that. In this inspiring workshop, she shares her journey of turning passion into profit while championing causes close to her heart.
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Jennifer will explore how to align business with purpose, balance profitability with philanthropy, and navigate the challenges of integrating social impact into an entrepreneurial venture. Through real-world insights and practical strategies, she will demonstrate how businesses can drive both financial success and meaningful change.

Heather Geiser
Fear to Freedom: Embodying Courage and Transformation
Fear is often the unseen barrier that keeps us from stepping fully into our power. In this keynote, we will explore how fear manifests in our bodies, minds, and spirits and how we can transform it into a catalyst for freedom. Through a blend of somatic movement, breath work, and energetic alignment, I will guide attendees through the process of recognizing fear's wisdom, releasing its hold, and stepping into a space of true empowerment.
Rooted in holistic healing and Sacred Feminine wisdom, this talk will provide practical tools for nervous system regulation, intuitive trust, and embodied courage. Whether facing personal limitations or professional transitions, attendees will leave with a renewed sense of strength, clarity, and self-trust.
It's time to move from fear to freedom awakening the power that has been within you all along.
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Melissa Roberts
Beyond the Logo: Building a Brand That Stands Out
Your brand is more than just aesthetics—it's how you connect with your customers, stand out from the competition, and build lasting loyalty. In this workshop you will be guided through the essentials of building a brand that not only looks great but truly resonates.
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You'll explore how to define your brand’s core values and authentic voice while gaining a deeper understanding of your customers' needs and desires. You'll also learn how to analyze your competition, uncover opportunities for unique positioning, and create meaningful connections that inspire trust and loyalty.
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Whether you’re launching a new venture or refining an existing one, this workshop will equip you with the tools to position your brand for success while staying true to your mission.
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Patricia Dickert-Nieves
Somatic Money Healing: Releasing Financial Stress & Cultivating Abundance
Money is more than numbers—it’s an energetic force that shapes our emotions, nervous system, and well-being. This immersive workshop explores the deep connection between your body and financial experiences, offering a transformative, embodied approach to financial empowerment.
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Through guided somatic exercises, self-reflective journaling, and nervous system regulation techniques, you’ll uncover unconscious money blocks, release financial stress, and reframe limiting beliefs about wealth and worthiness. Whether you struggle with financial anxiety, a scarcity mindset, or simply want a healthier relationship with money, you'll leave with practical tools to reshape your financial reality from the inside out.

Shayla D
The Sacred Journey of Becoming an Entrepreneur
Deciding to start a business takes grit, consistency, determination and relentless pursuit of your dreams. The journey is extraordinarily difficult, but the process allows our potential to unfold into the Holy beings we were created to become. You will leave feeling inspired, empowered and motivated to relentlessly pursue that which has been buried within your soul for too long!

Jo Gulvas
Dress for Success Luzerne County / OnePoint
​Jo Gulvas is providing presentations as an active volunteer for Dress for Success Luzerne County, and is a founding member of their Monthly Giving Club. Jo has an entrepenurial spirit. She has owned her own successful business for over 20 years, earning recognitions and awards for her performance regularly.
Jo has a true passion to empower and uplift other women to reach their own potential and make their dreams come true. Throughout her career, she has mentored many women embarking on their own small businesses journey. By providing training through her consulting services, Jo has assisted women with learning to navigate professional challenges, maximize resources and build a network of connections. In addition to her own business efforts, Jo works on business development for OnePoint in Scranton.

Linda Loop
Set for Success! Workshop Series
A Luzerne County native, Linda Loop returned to NEPA after a 30-year career in the financial services industry in New York City. As a former volunteer with Dress for Success in NYC, Linda knew the impact the organization has on the lives of the women it serves. In 2010, Linda opened Dress for Success Luzerne County using her savings to establish the operation - the mission of which is to empower women to achieve financial independence by providing a network of support, career development tools and professional attire. The agency has served over 3,000 women.
Linda developed the Set for Success! workshop series to empower women to develop and thrive in a career they love. Dress for Success Luzerne County does not just provide clothing – they help to change lives. The selections from Set for Success! offered at Passion to Profit will help women lay the personal foundations to guide the development of their businesses to align with their individual strengths.
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Dannielle Bennett
Get Connected with Your Higher Self & Your Creativity
Unlock your inner creator by connecting with your Higher Self! In this inspiring workshop, we’ll begin by exploring what the Higher Self truly is and how to tap into its frequency of unconditional love. We’ll discuss how connecting with your Higher Self empowers you to claim your highest joy and step into your most aligned timeline. You'll also learn how to turn those inspired ideas into reality—whether through personal projects, business ventures, or simply living more vibrantly.
Join us to awaken your creativity, manifest your dreams, and live with more intention, authenticity, and flow.

Jeannine Luby
Yes, and...Your Life With the Power of Laughter and Humor
Laughter has the power to heal, restore, and transform our well-being. This engaging session with Jeannine Luby explores the profound impact of humor in helping us navigate life’s challenges, shift our perspectives, and cultivate resilience.
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Through a blend of personal narrative and research-backed insights, this presentation highlights how humor empowers individuals to embrace difficulties with a lighter heart and a stronger mindset. The concept of "Yes, and...", borrowed from comedy improvisation, will be introduced as a powerful tool for fostering adaptability, creativity, and positive communication in everyday life.
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To conclude, participants will be invited to experience an interactive session of laughter yoga—a stress-relieving, uplifting practice designed to promote joy, connection, and overall well-being.

Allie O’Kane
Kundalini Yoga: Victory in Relationships
Strengthen the nervous system to live for another, not at another. Living for people is when you are willing to sacrifice to raise and elevate others. Relationship is a test of the total human caliber so developing the ability to accommodate yourself with another human is a high-mind experience. Make things happen together and join forces to inspire other people toward happiness. Use the energy of Kundalini yoga to create victory over the challenges of union and turn commotion into devotion.
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Rosalie Allan
Open Yourself to Limitless Potential with QiGong
Modern life often brings great uncertainty and information overload. This results in stress that pulls a curtain over our perceptions. But what if you could pierce through this curtain and gain deep clarity? And what if, through this newfound clarity, you could open yourself to limitless potential?
Explore the possibilities through a QiGong mind/body practice, as we tune into our subtle life force energy and open up the natural flow in our bodies for health and wellness. Shift your perception of what's possible, transform your stress into vitality!

Tina Gallagher
Independent Publishing 101
If you’ve ever wondered, “Can I make a career writing?” (YES!) and “How do you publish a book non-traditionally?”, this workshop is for you! Indie Pub 101 will walk you through the step-by-step process of independently publishing your book. This workshop will demystify the self-publishing journey and outline what you need to know to get your book into readers' hands.
Talking points will include writing and craft, publishing basics, creating an author brand, building a reader community, developing your team, and basic marketing. Whether you're considering self-publishing your first book or looking to understand the industry better, this session provides a basic overview of the process.

Dawn Marino
Crystal Healing Meditation
Learn how to work with specific crystals for healing to bring more balance into your life. Crystal healing can support you as you work through different emotions and inner healing on your journey. Discover the powerful and exciting ways crystals can compliment your own self-healing practices. We will also go on a guided healing meditation, using healing energy from the crystals to help clear, balance and align your energy centers helping you feel more centered, grounded and attuned in your body.